Education, education, education
We take education in the salon very seriously. And so should you!
It is super important for your stylist to get continuous education throughout her professional life. Some clients wonder why – considering the lines in the salon haven’t switched, and no new products added.
Well, we figured we’d take the time to fully explain why education is the core of Brush Strokes.
1. Formulas are constantly evolving
Lines may remain the same, but products are constantly being reformulated to work even better for you and your hair. Just look back at a few years ago, when straightening was the main option. There were so many harsh chemicals involved in it! New, more effective and safe products have come out, and with it, a new set of techniques, formulas and upkeep. It’s important for the stylist to be knowledgeable about all of them to better explain that to his/her guest.
2. New techniques are always being discovered
Yes, doing what was done 30 years ago to get curls achieved the desired results, but there are plenty of different techniques around. Different ways to cut, different ways to style, color, etc. It’s important to experience what is out there – if not for your own growth, do it for your guest. His/her hair type, maintenance at home, lifestyle may influence which technique you should use to achieve the results they want.
3. Your guest knows more than you think
Guests today have access to a lot more information then before. And trust us, when we say there is a lot of misinformation floating around. It’s easy for a guest to think they know what’s best, but it’s your responsibility to have the knowledge to point them in the right direction. This is not one of these ” fake it ’till you make it” situations. Your guest will know if you are not certain of the technique they are talking about. If you don’t know it, make it your goal to research it. There’s no such think as too much knowledge in the hair industry.
4. You may be working for over 30 years, but you don’t know it all
In this industry you have to be proud of the work you do in your guests. You are responsible for a very sensitive and important part of their lives: their image. But at the same time you have to be humble enough to know other professionals may know a thing or two better than you.
Tame time to go to classes, talk to other stylists, appreciate their work. Trust in your reps and ask questions. Bring them into the salon and introduce products to any new stylists. You won’t believe how much they yearn for education. To know the ins and outs of the brands you love and carry in your salon – and to share them with your guests.
Just now we are having a thorough education class with our beloved rep Sandy, from Beautyscope. She is telling us all about the Eufora lines. What works best for each hair, what products to recommend for what guests. This is priceless.
So if we could give you one advice to follow when looking for a hair stylist it is: find one that is always keeping up with the industry. Chances are, you’ll be pointed out in the best direction for your cut, color, and any specific concern.