How to apply Mascara
A lot of clients come to us wondering about mascara application. A lot of times they complain of clumping eyelashes that look spidery and not flattering.
So we decided to put together a few tips that can help you achieve those natural, but long and thick lashes!
1. Thoroughly cleanse your face
Clumps can happen when there’s product buildup on the lashes. If you’re not completely taking your makeup off the night before, chances are as soon as you apply your mascara, your lashes will clump on the leftover mascara.
Use a great makeup remover at night, moisturize, and make sure your lashes are clean.
2. Your mascara is expired
If you’ve always loved the formula, but all of a sudden your mascara is clumping on you, chances are it’s expired. When was the last time you got a new tube? The common idea is that after 4 months you should toss your tube to avoid bacteria buildup, but depending on how often you use it, and how you’re handling your mascara tube, you can go a little longer than that (after all, no one wants to spend a lot of money and have to toss the product when it’s half full!)
3. You are using the wrong formula
Some formulas will naturally add clumps to your lashes. If the formula naturally adds a lot of thickness, it can lead to clumping. Some products focus on length instead of thickness, so they will not clump as easily. Look for what you want, but make sure you are applying it correctly too! Which brings us to the next tip..
4. Your technique is wrong
We all love the flair that mascara gives us. The fake lash effect. To achieve that, we naturally feel like we have to pile on all this product on our lashes. Well, this may be the culprit!
When you apply your mascara, make sure to wiggle the brush back and forth on your lash from bottom to top. Apply one thin coat and let it dry all the way. Wait 5-7 minutes and apply a second coat, again, wiggling the wand back and forth to evenly coat all your lashes.
5. Less is more
You don’t need to overdo it on your product. Make sure to clean the excess mascara from your wand before adding it to your lashes. If there’s a lot of product, your lashes will naturally clump under all the excess mascara. But wait, there are ways to fix that too!
Start off by taking the excess mascara off on the tube. It’s always easier to add more than to take off. But in case you clumped your lashes with too much product you can: use a lash brush to comb through and take some of it off, or thoroughly clean your mascara wand, making sure there’s no more product in it, and go over your lashes taking the excess off.
And that’s it! Do you have any tips to share with us?